Age of Dreams

DreamPadMini is actually Apple's IPADMINI in the previous life.

If you want to say that Apple is a company, it is really amazing.

Not only can they create a tablet computer like IPAD, but they also want to shrink the tablet computer to a size between IPHONE and IPAD, and develop a market segment.

Many people have said that the IPADMINI is a big mistake made by Apple, because the IPAD is enough, what's the point of shrinking the IPAD? It's just sensationalism and cheating money!

As a result, IPADMINI told these so-called critics with the facts, for the market, you don't understand, we understand!

After the IPADMINI was launched in 2012, it immediately detonated the market of small-sized tablet computers, and it shipped more than tens of millions of units in one go, which is even more fierce than the IPAD.

Even many fans who bought an IPAD also bought a small IPAD MINI one after another, put it in their purses and briefcases, and take it out to play in their spare time.

Apple's stock price also rose sharply.

Xiao Qi also likes the IPADMINI, not only because it is like a book in his hand, not only because it is one-third lighter than the IPAD, but also because it is very well done in every detail .

Especially with the upgrade of IOS, the use experience of IPADMINI far exceeds that of other brands of tablet computers. It is convenient and fast, and can respond to various control commands anytime and anywhere, giving users the best experience. This is why IPADMINI is very successful. one of the reasons.

At that time, IPADMINI was not without disadvantages. Its biggest disadvantage was that the resolution of the screen was not enough, only 1024x768, and it did not use the Retina screen of IPHONE5. It seemed that under the large screen, the screen would appear grainy.

When Xiao Qi used the IPADMINI, he felt that it was not very powerful in terms of screen resolution. If he was playing games, such as League of Legends, the detailed pictures would appear unclear, affecting playing games or watching blockbuster feel.

Therefore, when he developed DreamPadMini, he took resolution and pixel density as very important items.

Moreover, the 2K screen can be extended. After the DreamPadMini is first used, the next generation of DreamPad and DreamStars can be used.

2K screen is not just a specification, it can also be subdivided into many grades.

The current DreamPadMini uses the first generation, the DreamPad can use the second generation, the DreamSnow uses the third generation, and the fourth generation is used on DreamStars.

When it's time to switch to DreamPadMini, the 3K or 4K screen can be used again.

This is the continuous role of smart technology, which can continuously develop potential, and even wait until Fairy Company eliminates the 2K screen, and sell it to the seven major domestic smartphone manufacturers, so that their mid-range phones can also use 2K screens , increase their competitiveness.

Of course, the advantages of smartphones are not just about the screen.

The screen only shows the benefits of smartphones, but the real core technology lies in the chip.

The products of Xiannv Company almost all use the same chip, but the details of some subdivisions are different.

The current dream chip is much more advanced than the original one, and both the processing power of GPU and CPU can be called the top in the industry.

What makes Xiao Qi most happy is that his company has gradually got rid of the dependence on ARM and Imagination Technologies outside. Now in the chip, its own technology and patents have reached 70%, which is much higher than Apple's 60%. Second only to Nokia's 87%.

But the reason why Nokia's chips are so self-sufficient is that they don't absorb enough external technology, so only with their chips, when processing some programs that consume a lot of functions, there will be a freeze, and the overall performance not so good.

Xiao Qi has been paying attention to the product camp of Xiannv Company in market segments.

DreamStars represents the high-end mobile phone market, and DreamSnow represents the mid-range mobile phone market. From the perspective of smart phones, if you want to maintain Fairy's "only boutique" status and make mid-range mobile phones, it is already a limit. .

Although low-end mobile phones make a lot of money, they will lower the style of the entire company.

The gap between Apple and Samsung in the previous life is not only the product itself, but also their respective strategies.

Samsung has 20 or 30 models of mobile phones on sale anytime, anywhere, covering the entire three grades of smart phones, ranging from hundreds to thousands of mobile phones, so as long as you want to buy a smart phone, you can I bought it at Samsung, so for a while, the overall sales of Samsung mobile phones accounted for more than 50% of the world's smartphone sales, almost a replica of Nokia.

Apple is different. At the beginning, it only made one mobile phone and one tablet computer. Even though it changed its thinking later and became two mobile phones and two tablet computers, it still took the high-end route and did not go to the Do so-called cheap mobile phones.

Therefore, in everyone's eyes, Apple is synonymous with exquisite engineering technology, and Samsung is a major manufacturer of mobile phones.

The grades of the two are naturally distinguished.

With such experience and lessons, how could Xiao Qi allow himself to make cheap mobile phones again?

To be honest, it is totally possible for DreamSnow to sell at a starting price of 4000, but Xiao Qi deliberately lowered the price a little to firmly lock the mid-range market.

The two products, DreamPadMini and DreamPadMini, do not have the difference between high-end and mid-range products, but the difference lies in the size and the difference of segmented groups.

In fact, in simple terms, they are equivalent to the same tablet computer of different sizes.

In the current smart tablet market, Samsung, GOOGLE, and Microsoft have all joined in besides Fairy, but the competition in the market has not been so fierce.

The DreamPad takes the high end, and the rest take the rest, simple as that.

Moreover, the smart tablet market is still expanding. The total sales volume in the previous year was 200 million units, but last year it sold a total of about 300 million units, and it is expected to increase next year.

Therefore, many people are saying that the era of tablet computers replacing laptops and desktop computers has come.

But Xiao Qi knew that these people were just talking nonsense.

Not to mention that it is just after 2010, even at the end of 2013, the trend of tablet computers is far from replacing personal computers.

On the contrary, the demand for personal computers is still increasing, and tablet computers have fallen into a bottleneck.

There are various reasons for this. The biggest reason is that tablet computers have too few practical functions. More than 50% of the things that personal computers can do cannot be done by tablet computers.

For example, playing large-scale complex online games, using various complex work software, etc., are all good at personal computers, and this happens to be the weakness of keyboards and tablet computers with imperfect functions.

This matter has to wait until later, now that Xiao Qi has developed the DreamPad Mini, the next step is to slowly solve the bottleneck problem of the tablet computer.

What's more, Xiao Qi has been making preparations, such as TouchCover, a device with a protective shell and a touch keyboard, to solve the weakness of tablet computers that are not fast to type.

DreamPadMini, as the second attempt on tablet computers, actually started the project in 2009.

The DreamPad Mini wasn't a difficult project, as it was smaller than the DreamPad's 9.7 inches, and even had the same 4:3 screen aspect ratio.

The reduction of some of the key components is not a big deal. With the continuous improvement of technology, the size of the components can also become smaller and smaller. Naturally, there are some suitable for use on the DreamPadMini.

The reason why the DreamPadMini has only been assembled until now is because we are waiting for another upgrade of the dream chip and the use of the 2K display.

"When will it be officially put into assembly and production?" Xiao Qi asked Sun Man after reading the materials.

"The laboratory has undergone three rounds of assembly, and three rounds of performance tests have been completed, and no problems have been found yet." Sun Manxue replied seriously: "If everything goes well, we should be able to put it into official production in April. Assembly production."

"What's everyone's reaction to DreamPadMini?" Xiao Qi asked again.

"Many engineers think that DreamPad Mini is very convenient to carry. If you use it to read books, play some social games, and watch movies and TV series, it is a good pastime." Sun Manxue said with a smile: "However, they think that the sales volume of DreamPad Mini should not be as good as The DreamPad is only a supplement to the DreamPad, but it will help us develop the tablet market segment."

Xiao Qi laughed and said nothing.

At that time, it is not certain who will supplement who. (to be continued ~^~)