Age of Dreams

Whether people admit it or not, whether they like it or not, the development of society is always forced according to established laws.

For example, shopping and commerce in China.

Traditional shopping in stores and supermarkets has a history of thousands of years, but in the Internet age, half of them have been replaced by computer network commerce in just a few years, and there is no way to fight back.

However, computer online commerce is actually not very popular, because in the past two years, online commerce has shifted from computers to mobile phones, and online shopping can be done directly with mobile phones.

From another perspective, the mobile phone is a terminal of people's life, it links many aspects of life, and can link more aspects.

Therefore, whoever has a higher viscosity on the mobile phone will have better development.

WeChat is undoubtedly such a terminal software product with high user stickiness.

It contacts all the relatives and friends it knows through the mobile phone number, which is equivalent to a social circle, so it has tenacious vitality, which is actually the same as Penguin's Q.Q, and it is more simple, convenient and fast.

For two consecutive years, there have been measures such as grabbing red envelopes. Countless people have opened WeChat payment accounts, and WeChat wallets have also become popular, so they have already established a business foundation.

At this time, when the WeChat Red Packet is about to usher in its third year, it is finally time for the WeChat Mall to start operating.

Many people are actually very concerned about this item.

The scale of WeChat Mall is actually more terrifying than that of Xiaoyao Mall, because it has more than 1.5 billion users.

Even if more than half of them are middle-aged and elderly people who don't shop much, and then remove the hundreds of millions of users in Europe and the United States, the remaining 500 million people are the generation that likes online shopping.

Then, new young people will continue to join WeChat. Naturally, they will also enter WeChat shopping.

Therefore, as early as last year, **** made an assessment for WeChat. If calculated according to the normal value, WeChat is 40 billion U.S. dollars, but if WeChat once the WeChat. The letter mall has been opened and completed, and its market value will have to double again to reach 80 billion US dollars.

This is still in the case that WeChat is not listed. According to the calculation of the listed IPO, it must be at least 100 billion US dollars.

However, the reason why Wechat Company is not compared with Uber and Facebook is because everyone now knows that Xiao Qi’s wives are the same as him, and they never thought of sharing wealth with everyone. Wechat Company It is impossible to be listed in any case.

Since it is private property, what is the point of discussing market value and IPO listing?

Of course, although the WeChat company will not be listed, there are too many places that can be operated and operated on the WeChat mall.

For example, selling things to WeChat Mall, for example, cooperating with WeChat Mall, for example, advertising with the help of WeChat Mall... etc., no matter whether it is a big or small business, it has its own way.

3 months ago, even ordinary people have heard that WeChat Mall will imitate Amazon's model. On the one hand, it will develop its own WeChat supermarket, and on the other hand, it will attract more corporate merchants and individual merchants. Come and settle in, two-pronged development.

Wechat supermarkets have nothing to do with ordinary small businesses, but the model of Wechat mall is obviously similar to Taobao.com now.

What's more convenient than Taobao.com is that for individual sellers in WeChat Mall, you can do business in your circle of friends, all of which are taken care of by acquaintances, and then acquaintances recommend acquaintances to buy, which is easier to open up the situation.

Buyers don’t have to worry, all the funds transactions are completed in the WeChat wallet. The WeChat wallet is like a new Zifubao system, and the control of the flow of funds is also very strong.

Cash withdrawals exceeding a certain amount must go through a three-day freeze review period to avoid suspicion of fraudulent transfer of funds.

This is the same way as Zifubao. Although it is a bit cumbersome, it is very considerate for buyers.

Most people will find that they have been fooled shortly after being fooled, but the convenience of transferring money in the Internet age makes it possible to transfer money out even in just a few minutes and disappear into the vast bank account. It is also the reason why telecom fraud is so hated by people.

Now there is a buffer period of three days. If you call Zifubao or WeChat Wallet in time, then the funds will definitely be frozen, and the money will not be used until it is found out whether it is a fraud or not.

However, Xiaoyao Wallet has no such troubles, because the products are all self-operated by Xiaoyao Mall, and there is no possibility of fraud.

Some manufacturers have some opinions on the three-day freeze period. After all, it will take up their payment collection time, and there will be certain financial pressure.

But the successful experience from Zifubao is that as long as you serve the buyers well and make them feel happy, no matter how dissatisfied these sellers are, they dare not take any action—online commerce is an absolute must. If you don’t want to do their business in a home market, there are plenty of people to do it. What’s the point of freezing for three days? As long as you can make money, it doesn’t matter for a week!

The preparations for Xiaoyao Mall actually started gradually after the Spring Festival last year.

Huangfu Cai is also a very cautious person, she will not start a project rashly, so after she decided to be a WeChat mall, she picked up the checkbook and started poaching people wantonly.

Whether it's Lotte Mall, EBAY, Amazon, Taobao.com, or Xiaoyao Mall, with the help of several headhunting companies, Huangfucai recruited a lot of their elite backbones to enrich their WeChat mall team.

There were more than 20 people in this group, at least at the first level of the deputy manager of the department, and the highest-level one was the vice president of Taobao.com. When Ma Yun called Xiao Qi, he complained about Huangfu Cai.

Their salaries are very high, at least 200 million yuan a year, Xiao Qi told the little fairy wife, in fact, they are just more conspicuous in their own company, it is hard to say whether they are suitable for WeChat Mall, so Many people come over, which is actually a bit of a waste.

But Huangfucai thinks differently. She thinks that even if these people are useless in the future, it will only be known who is useless and which methods will be known after the establishment and operation of the WeChat Mall. Most suitable for WeChat Mall.

If there is no debate and collision of their way of thinking and operating methods together, they will not know what is most suitable.

This alone can benefit WeChat Mall a lot, and it is enough to offset their salaries.

Xiao Qi was pleasantly surprised when he heard his wife's remarks.

When he does things by himself, in fact, most of the time he knows the result, and then he infers from the result, and in the end he can keep it correct from the beginning.

For someone like Huangfu Cai who has no experience in online commerce, she can think of such a method, which is indeed the best and most practical.

If you believe in one side and listen to another, wait until later to correct it slowly. It is definitely not good for the WeChat mall, and it is easy to disappoint customers and users.

It's better for everyone to argue and compare various concepts and theories at the beginning. After preparation and operation, mistakes can be found and corrected in a timely manner, so that we can walk on the right path from the beginning, and we won't end up in a few years. Hundreds of millions of users discover your deficiencies at the same time, causing damage to your reputation.

In fact, Xiao Qi should have thought of it a long time ago. With such a cold and rational character as the little fairy, she must have done things after careful consideration, and she definitely would not rashly seek perfection.

As a result, Xiao Qi did not interfere with the operation of the WeChat Mall, and he did not even need to provide funds to his wife.

Because of the huge amount of cash obtained from the sale of Weibo shares, as well as the income from WeChat derivative services, the overall financial situation of Huangfu Holdings Co., Ltd. has entered a virtuous circle.

After the Spring Festival last year, their monthly net profit reached more than 30 million yuan. Although compared to the market value of WeChat and Weibo, such a small amount of money is really shabby, but considering that most of them actually Internet companies are not profitable, and many are still in the process of burning money. Combined with the operation of WeChat and Weibo, they are very large at the beginning, so it is very good to be able to achieve overall profitability.

What's more, in the past two years, Xiao Qi also gave several billions to Huangfu for the burnt money of WeChat and Weibo companies. The money was not used up, and it could just be used for the initial investment of WeChat Mall.

In fact, besides how to attract customers is the most important thing in doing online business, the most difficult thing left is warehousing and logistics capabilities.

In terms of warehousing, WeChat Mall has long decided to use Xiaoyao Logistics. For the logistics and transportation within the city, they decided to use their own logistics express company, so that the overall cost is not high, and they can also control the most terminal services by themselves.

After all, as long as you don’t spend more than 2 trillion yuan to build a complete logistics storage system like Xiaoyao Logistics, which spends more than 2 trillion yuan to build a complete logistics warehousing system, but only express delivery within the city, it is basically billions in the initial stage. RMB is enough.

Although Xiaoyao Mall and Xiaoyao Logistics have the same name, they are not a family at all, and their finances are calculated separately.

Now the mode of operation chosen by WeChat Mall is exactly the same as that of Xiaoyao Mall, which rents the storage space of Xiaoyao Logistics, and then delivers them by short-distance transportation.

With Xiao Qi and Huangfu Cai's relationship, WeChat Mall doesn't have to worry about being ignored by Xiaoyao Logistics. Xiaoyao Logistics is also very happy with its huge storage system, and can finally welcome another big customer!

You know, the loss of Xiaoyao Mall in the past few years, but even they themselves are very embarrassed! (to be continued ~^~)