Ace Hollywood

Chapter 388: campaign?

On July 7, the North American box office of "Bad Teacher" officially exceeded 100 million US dollars, and the global box office exceeded 1.5 billion. On the 5th of the previous two days, "High School Musical" was released on the 7th day. Before the second weekend, it also broke through the 100 million mark, and undoubtedly won the first week box office champion and "Superman Returns" 84 million completely pressed in the second place.

The fanatical whirlwind of "High School Musical" has also attracted much attention in various media.

"The Musical Revival"

"The theme of youth campus becomes the next hot topic"

"High School Musical is expected to break through the 200 million box office and set the highest box office record for similar films"

"Renaissance? Or unique madness?"

Various interpretations and analysis, for the market, for art, for the subject matter, for the studio... Anything that can find news points has been discovered by major newspapers, weekly, and internet media. Audiences were quite taken in by the overwhelming coverage, and they seemed eager to learn everything about the film.

Daniel Sandler's personal interview invitation has become the "Pulitzer Prize" contested by major media companies. Who can get Daniel's exclusive interview at this time, just like with the "official license" of this hot topic, the public will The subconscious thinks that the news released through this media is more credible, which is a natural role in building the credibility of a media. Generally speaking, a media builds its reputation through various social events like "Washington". The Post became famous because of the Watergate scandal, and Newsweek came to the fore by reporting that the U.S. military desecrated the Koran at Guantanamo.

When "High School Musical" has become a phenomenal work, it is not surprising that the media regard it as a new moment of fame.

Considering that the box office of "High School Musical" is currently not as good as "The Social Network", "The Hangover", "Bourne Bourne" and "Pirates of the Caribbean", it is far less than "Greek Wedding". Therefore, the frenzy of attention it caused is quite surprising, but critics think it is not surprising. First of all, the influence of "High School Musical" should have been accumulating since the "High School Musical Cup" was held in March. With the viral publicity of MGM and dd, and the participation of the most engaged group of young people in public opinion, this has created the scene at this moment. not to mention. Compared with fantasy blockbuster R-rated films, youth musicals are more likely to arouse discussion, participation and attention. It is especially suitable for the social age. Thousands of people who show it and millions of people who follow are all supporting this upsurge. Fill the gava.

Still, Daniel's interviews have historically been the hardest to get.

"Los Angeles Times", "Washington Post", "Variety", "Entertainment Weekly", "USA Today"... and even the programs of major TV stations, from editor-in-chief to general editor, from the anchor of the TV network to the boss behind. The Daniel team received numerous phone calls and in-person representations. Unfortunately, when Ms. Huffington stood in front of Cusa, told him.

"This is Daniel's own website, shouldn't he support us?"

Cusa could only surrender.

So this exclusive interview, unexpectedly, but also unexpectedly fell into the pocket of The Huffington Post.

It is unexpected because the current influence of The Huffington Post is still far less than that of other big newspapers. What’s more, its main focus is still the Internet, and in this field. Obviously, the popularity of "High School Musical" has reached the point where it cannot be raised. Given Daniel's desire to gain more influence and attention for "High School Musical" among traditional print readers, choosing The Huffington Post was less shrewd.

As expected, as Huffington said. As the media of Plutos Holdings, they got an exclusive interview with Daniel, which is not surprising. Murdoch also generally doesn't give unexpected media interviews on Fox's cable network.

Moreover, this choice can effectively avoid offending too many media.

If Daniel chooses the more familiar "Washington Post", then it is very likely that other media with whom they maintain a close relationship will be farther away, and the original media that is farther away will become trouble. .

Arianna Huffington interviewed Daniel herself, and the questions were fairly broad.

From the idea of ​​"High School Musical Cup" to the initial investment intention for the "High School Musical" movie. From the social layout of Plutos Investment Company to the China strategy of Daniel's capital. From Daniel's own liberal tendencies to the story of him and his two ex-girlfriends, from his views on actors, film investors, businessmen, well-known topic leaders, and other identities. To how he coordinates his work on all fronts... pretty much all relevant questions, anything you want to know from Daniel, is in the question.

Daniel certainly wouldn't answer one by one, many of which were impossible to come up with.

He made a general answer to the related topics of "High School Musical".

"The script itself is where I came up with the idea, and then the company's writers wrote the final version. So I have full confidence in the subject matter, I believe it will be liked, and it has been like that from the very beginning. But it is The attention I got today was also beyond my expectations. I didn't expect to be recognized by so many young friends and so many people would resonate with my ideas. It was a wonderful experience. As for the High School Musical Cup, when Mei Yay said to me that MGM should start prepping on TV production and I thought, why not? Since I think it's a good idea, why not make it a talent show? Maybe it will make a difference The surprising chemistry proved that my decision was the right one."

As for the work of Plutos Investment Company, he mentioned it in one word.

"Plutos is committed to investing in companies and industries with potential, not limited to social media, let alone the United States or China."

Daniel completely ignored his personal political views and his girlfriend's story. Instead, it was a longer comment on a public thread.

"Since I've been an UNHCR ambassador, I've been to four or five refugee camps, and seeing their poor living conditions and mental conditions, it's really easy to wonder what we should be doing? Do we have obligations? Do we need to act more decisively? Do we feel guilty?

So these questions can be unpleasant, but sometimes you need to think about them, especially when you already have a lot. In the same way, you are also obliged to spread your ideas, let more people understand you, and work together to make the world develop in a better direction.

I talked about religious extremism before, and many people are offended by it. Of course I know there will be some debate, but I feel compelled to say because I see this trend where extreme speech is rampant on sites like f2f google yahoo. Can I keep silent? When I see many teenagers posting jihadist remarks online, I don't allow myself to remain silent. I have to tell you, what is happening in the world in my eyes?

The world is not safe. No one is completely safe for anyone, whether it is Washington, which is protected by a powerful American army, or Baghdad, which is engulfed in war. "

Regarding the status of his many "side jobs", Daniel smiled and attributed the credit to his team.

"We've got a great team, Coosa Melissa Triver, my agent, Mark David Javier Mayer, and these guys have great business talent, of course, at dd and Michael There are a lot of excellent film professionals in May, and in f2fmb sits the best Internet technical talents of this era. They have done more work, which is amazing.”

……

This interview is a rare and rich personal interview about Daniel **** in recent years.

Daniel seems to be taking advantage of the popularity of this time to publicize his views on public topics such as national security, international assistance, anti-terrorism and anti-war, which makes people wonder if he has any plans to enter politics. But soon, Daniel's team publicly denied this statement on mb, saying that all his remarks on these topics came from a simple idea: hope that the United States and the world will be better and safer.

In all kinds of protracted political remarks, such a straightforward denial is enough to show that Daniel really has no plans for everyone's speculation.

……

Of course ~www.novelmt.com~ This interview has indeed received a lot of attention, but under the scouring of the mainstream craze of "High School Musical", there is no way to change its tone.

Throughout the end of June and the beginning of July, in addition to wearing infrared and a sheet, more and more basketball teams have changed their names to "Wildcats" or "Los Angeles Wildcats", "Santa Monica Wildcats" and "Hollywood Wildcats". , the business of dance halls is increasing, and there are more and more schools holding song and dance competitions.

On July 11, when MGM launched a new R-rated film "Magic Mike", "High School Musical" rushed to 1.6 billion with the North American box office, and the global box office exceeded 2.2 billion, and continued its youthful growth. man school boom.

But before that, the official launch of "Pirates of the Caribbean 2: Gathering Souls" completely defeated "Bad Teacher", "Superman Returns" and "High School Musical" in the film's public opinion field.

The last time Daniel had a commercial release was "The Social Network" in 2004, after two years, and "The Social Network" was not strictly a purely commercial blockbuster. Its purpose was too strong. At the juncture of the listing, the film was made almost as an existence as a roadshow, although its box office exceeded that of most commercial films, and its Oscar record was better than countless literary award-winning films.

So strictly speaking, "The Bourne Bourne 2" is Daniel's last commercial production as the actor with the most commercial value. It must be said that this is a bit bizarre. To be continued.

...

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