Ace Hollywood

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Daniel understands that since the booming development of Internet marketing, some people throw a lot of money away without repercussions, while others can still obtain extremely considerable returns by relying on this promotion strategy even after more than ten years. , unlike now, he is almost 100% sure of success.

"Daniel opens up a new way of publicity."

Tom Hanks, along with his wife and agent, are paying close attention to the publicity of "Greek Wedding". Although he and dd each invested 5 million yuan and gave a total production budget of 10 million yuan, Daniel will leave as the main actor. Ten points of revenue, in addition, the publicity and distribution expenses are paid by dd, and the upper limit is not more than 5 million. It is calculated on the basis that the producer can only get 45% of the box office share from the theater. That is to say, if the production and publicity When the total distribution expenditure reaches the upper limit of 15 million yuan, the box office must exceed 23 million yuan in order to make up for the investment income corresponding to the promotion and distribution expenditure from the extra box office share.

This contract is relatively complicated. Based on the different confidences of the two parties in this project, Rita decided to invest in this project mainly because of her resonance with Nia's story. The original plan was 5 million, then through various income and overseas distribution , it is not difficult to recover this investment. However, in the direction of dd, the forecast for this project is to make a substantial profit. Therefore, the pace of discussion and investment with dd is actually the same.

The way of cooperation finally reached is also based on the trend that the higher the box office, the more dd benefits.

in particular. Judging the revenue only from the box office, if the box office is less than 23 million, Daniel will first take ten points from the box office. That is, less than 1 million yuan, and the rest is divided equally between Yu and dd, that is, less than 4.5 million yuan each. At this time, everyone loses money, and dd and Daniel lose more. The production costs are also completely irrecoverable.

And if the box office is between 23 million and 34 million, then the producers will get 10 million to 15 million. First, take Daniel's ten points, that is, 1 million to 1.5 million. If the rest is less than 10 million, the two sides will share 1:1. Same as the previous one. If it exceeds 10 million, the rest, that is, less than 3.5 million, will be supplied to dd to subsidize its publicity and distribution expenses. At this time, they will not lose money. dd and Daniel still lose money, but it is limited.

The last stage is the box office of more than 34 million, and the producer will get more than 15 million. Directly deduct Daniel's ten points first, and divide the remaining 90% according to 2:1.

Of course, because there will be a difference in the calculation method near the boundary line. For example, just 34.01 million. Then, according to the third tier, you will get less money than the second tier. Therefore, the two parties agreed that once this situation occurs, the distribution method will be determined through negotiation and in accordance with the principle of fairness.

In order to negotiate this contract at the beginning, Kusa provided friendly support for nearly half a month. Come and negotiate the contract with the managers. Overall, such a movie. It is a challenge to reach 34 million, so the contract seems to be in line with the interests at the beginning, but dd and Daniel are not disadvantaged, this is because Daniel has great expectations for the box office of this movie, the contract will finally be formed. And once it is as he thought, and it reaches more than 100 million and 200 million, then Daniel himself can take hundreds of millions of shares, and dd can also get twice the shares, which is of course very cost-effective.

Because of this gradient contract, even though he is very busy, Tom Hanks is also paying attention to the publicity of dd.

Therefore, the "Seven Days" publicity plan caused such a big stir, and Tom soon knew that, as a senior Hollywood player, he is quite sensitive to publicity methods, and has a smooth communication channel with the theater. I also know how much the audience calls received by the theater line are highly obsessed with this movie.

"What a genius, is this what Daniel is responsible for?"

Rita was wearing a long black dress today and was flipping through her computer, "I think yes, during the filming of the film, I also asked David, and I didn't see anything about the propaganda. , It is obvious that Shanying Company has a close relationship with Daniel. Don't forget, what did Daniel start with. At the beginning, if it wasn't for the popularity of the Internet, he would not have gotten a movie of the level of "Gladiator" anyway. , not to mention its status today. And Shanying itself is famous for its network analysis and data processing technology. Now the two sides are working closely together, and they have also dragged in and mb who have always regarded Daniel as an ace. industry, so the connection and the center is in one person, Daniel Sandler.

There is another reason. It was Daniel himself who advocated signing the gradient contract at the beginning. Cusa Damon even discouraged him, but in the end it was unsuccessful. If he was not confident enough about the distribution method, how could he insist on signing such a contract? Seemingly unfavorable contract? "

Rita's analysis clearly makes sense.

"You can't underestimate this young man." The unhappiness between Kim Payson and Daniel had long since vanished under the intentional push of both parties. He can now laugh at himself about this matter, "When Cusa left for a short time, I hoped to sign him, but he finally fought caa, relying on a few newcomers, how complicated it was. Huge workload, a young man in his early twenties, not to mention whether he is a genius, at least in the face of such a difficult situation, he is able to face the difficulties without fear, which is enough to be daunting Therefore, if he is not determined in advance, it is impossible to rashly sign a contract that seems to be unfavorable to him."

"It sounds like I'm amazed by your admiration for Daniel."

These two people around him are not trivial people, Tom Hanks' wife, working partner, and big broker. These titles are definitely synonymous with knowledge and experience in Hollywood.

"Continue to pay attention. There is no way to force this kind of thing, if it is not because dd is not able to independently produce a film with guaranteed quality at this time. They can't cooperate with others, how much Less, we still have to share the benefits. Our luck is that we are small enough, and the two sides are relatively equal in terms of cooperation. Aren't they still working on a movie with MGM? That is responsible for stealing teachers, and this is responsible for Practicing. dd and Daniel's ambitions definitely don't stop there."

Daniel has no way of knowing what Tom Hanks thinks of himself. In fact, he didn't have the energy to think about others at this time. Their own channels are in full swing to collect all kinds of information. So far, "Greek Wedding" has risen from the bottom of the list to the top of the list on imdb's upcoming list - this is a natural advantage, and the people targeted by publicity methods are often imdb users, who have the right to give" Looking forward to 'vote power. But it's not just people who are good at networking on this list. Ordinary people occasionally drop by to help them choose who to watch their next movie—if there isn’t a particular movie they want to see.

It's definitely an interaction and resonance that works well.

In addition, Triver cooperated with the print media and journals to report on this "phenomenal" Internet carnival, in order to cover people who are curious about the Internet but did not participate in person.

From this point of view, the previous "Hundred Posters" campaign has attracted attention in the Los Angeles area. When dd is setting the poster location, he can choose the location of the supermarket, mass market, women's clothing store, fashion street, etc. to the crowd of people holding cameras. Of course, many friends will be attracted to a question mark: what are they doing?

"Greek Wedding" also took this opportunity to convey the information that it needed to promote, including the movie introduction, main research staff, release time and location, to others' minds.

Online and offline. Under the connection of the planning scheme, the participants, and Triver's public relations team, they have become a whole that promotes each other.

In this way, the entire potential movie-going crowd has an interest in "My Great Greek Wedding".

"My Greek Wedding", which landed in Los Angeles on August 2, has reached the last day before its release. However, so far, the three major theater chains, regal, and Sunnymark, have not given a firm reply to the publisher. Although the entire team has full confidence in their work, the final step has not been achieved. It still makes the heart hang.

"Anyway, there will definitely be a letter before ten o'clock. Otherwise, their work will not be arranged at all."

According to habit, the theater chain will determine the schedule about a week in advance, but when there are no new movies and the limelight of old films is relatively balanced, the theater chain will also hold down the screen to wait for any good or bad news. But this is only up to the previous day at most, otherwise it will cause great harm to the revenue of the theater.

Therefore, everyone understands that the response of the three major theater chains must be within the next two hours.

...

At this time, regal's Brent and his assistant were preparing to send an announcement~www.novelmt.com~ They had already decided to step back and follow dd's request. But what position to retreat to has been hesitant. According to nearly a week of inquiries and intentions, "Greek Wedding" can even overwhelm the three blockbuster movies that are still in theaters - but it's hard to believe, watch Watching regal's theaters, apart from the basic one or two promotional posters, there is nothing more, and it must not be like those films that sell very well - always overwhelming and everywhere.

"Boss, are you sure? Then I sent it?"

Brent glanced at the office clock, it was past nine o'clock, "Yes, that's it. I'll call dd."

A series of numbers were broadcast, and the other party picked up after four rings, no more or no less, neither slow nor hurried, I couldn't tell whether the person who answered the phone was waiting anxiously, or whether they were full of me.

"This is regal, Brent." (To be continued)

ps: Did you see it? I saw it too, so it's too late.

By the way, "Supremacy" is over, I always wanted to say and forget, she gave birth to this book.