Ace Hollywood

Cusa left Daniel with the invitation letter for the premiere of "School Blues", and there are ten days left. There will be no more than fifty guests at this premiere, including twenty or thirty film critics from Los Angeles and New York, and the rest are the main creators and reporters. In fact, if it's taken seriously enough, there should be in-house screenings, critics' shows, and big premieres, and it's clear that Fox's publicity puts the latter two together. The reason is that inspirational campus movies have a relatively fixed audience in the American film market, so film critics are not so important, and the film is not a big production, so too much publicity will put pressure on the cost.

Even at the premiere, not all the actors will come to the scene. This is closely related to the promotion plan and the level of topics. Daniel was not invited to participate in the internal preview, and even Paul did not necessarily go.

In fact, Daniel is definitely not a central task in the "School Blues" crew. Whether it is popularity, role, etc., James van de Beek, Paul Walker, and even Oscar winner Jon Voight are better than him.

But for Daniel, such an occasion was unusual. Cusa has long wondered how to get him to attract a little attention, both inside and outside the industry.

This fringe tabloid gave Cusa a wonderful inspiration.

After he said goodbye to Daniel, he quickly contacted Fox's propaganda team, and they even agreed on a time to talk secretly at Fox for an afternoon.

On the morning of the second day of the meeting, when Cusa and Daniel met, his face was red.

"Cusa, it looks like you had a good night."

"Of course, I was very happy all day yesterday, do you know why?"

"Meet a model who doesn't have a clear mind? Or did the girl forget to charge you?"

Cusa sat in front of him, "Daniel, you really don't look like a pure nineteen-year-old boy. Yesterday, I met with Elon from Fox and talked for an afternoon."

"Hmm, I'm listening, so it's him who spends your spring night with you?" "Listen, Daniel, I'm serious." "Okay, okay!"

Cusa told Daniel one by one of his plans. He thought Daniel's change in appearance was entertaining, and Elon agreed. They spent an afternoon designing a publicity program.

"If there is no accident, Daniel, your name and photo will appear in more and more newspapers tomorrow."

Daniel understands this. He is very aware of the hype in the entertainment industry. The hype in Hollywood will only get stronger. Cusa is indeed a keen person. When they have no resources, they can only rely on others, and Fox will obviously be the beneficiary.

He squeezed the script of The Lord of the Rings Trilogy with his fingers and exhaled softly!

"Excellent, Cusa, thank you."

"A common dream, isn't it?" Cusa saw the tiny movements on Daniel's hand, "It belongs to you, the most important task is always to perform, and only if you continue to have good performances and good works, everything will work. leeway. We're not trying to be clowns after all, greatness is our goal."

"Yes, great."

As Cusa said, when I woke up the next day, news about the "Campus Blues" crew began to appear in several major cities in Los Angeles, New York, and Chicago.

The title is sensational.

"Billy Bob was 'killed'!"

According to the report, this handsome newcomer obviously has a deep background, thus completely replacing the actors who actually participated in the show.

Daniel flipped through a few newspapers and understood the plans of Cusa and Elon.

"Are you sure people will be attracted to this? And just how high can the coverage of these little papers be?" Hardly anything I've heard of."

Cusa has an oversized nose, and sometimes Daniel will be made to look under his crotch by the rumor in China, that is, there is a rumor that a big nose will also have a big organ.

"Daniel, I'm really suspicious of you now." Seeing that Daniel was about to smash the magazine over, Kusa quickly changed the subject and wrinkled his big nose, "No plan is foolproof, Eyre. Since Long thinks this is going to be tricky, let him do it without us paying."

Daniel nodded noncommittally.

"Kusa, have you ever thought that we should do a subdivision when placing materials, do you understand what I mean?"

Cusa seemed to understand, but motioned him to continue.

"For example, if this news happens to Robert Bellone, or Tom Hanks," the former just won the Oscar this year, while the latter dominates Hollywood, "if it happens to them, then the focus of the news is on the actors. In itself, why is he fat, why is he thin, is there any interesting gossip and anecdotes in it. But it happened to me, a new actor with no money, if the focus is on me, even if it is "Campus Blues", It's not enough to attract attention, who would want to know the past and present of that actor who they don't know?"

"I seem to understand a little bit, you mean—we should focus on, um~"

"lose weight!"

Daniel stood up and drew three circles on the whiteboard.

He wrote a "Y" in the first circle, "Young man, Brian has said that there are too many Billys in America, and obesity plagues many young people, which makes it possible for everyone to have a problem with a nineteen-year-old. People who are interested in losing dozens or hundreds of pounds. It's also an attraction and motivation for boys who want to have the perfect body."

He wrote "F" in the second circle, "Obese, this is different from the first one. You can add a little fitness and sports experience to it, such as rugby. It is good. Simply push it to those who want to lose weight. group."

The last circle, "G".

"Girls, never underestimate the power of girls, they have boyfriends, parents and families, and - best friends? Is that right? Every girl means several potential moviegoers. The girl is a little attractive, but I'm too narcissistic, you can judge that, Cusa."

More than ten years later, when big data is in the ascendant, the push to a fixed group of people still relies on marketing strategies.

In fact, for example, "School Blues", its propaganda must be full of energy, full of exaggerated incitement, because the audience of the movie, those young people eat this set. And people tend to look at the age group data on a movie on IMDB, what the reviews are for the movie in the 20s and 30s, to determine if it's probably to their taste.

But obviously, in terms of hype, people haven't used this trick very much.

"Unbelievable," Kusa was silent for a while, looking at Daniel with complicated eyes, "You are surprisingly talented in this field. UU Reading www.uukanshu.com"

"No no no, I only have occasional inspiration, Cusa, you are professional."

It's not that he's humble, it's true, Cusa, who can become CAA's agent with his bare hands, is absolutely talented in these things.

"I have to contact Elon quickly, Daniel, you have given me more confidence in the future."

Cusa stood up, turned and said while walking.

Cusa did not elaborate on the theory with Fox's people. In fact, in a short period of time, he realized the value of Daniel's theory.

God, if you're going to sell something, you need it.

Rough acquiescence, ignorant selection of people, this is the common situation now.

A set of clear-minded and data-based information push theory for the segmented entertainment industry, Kusa can imagine how surprised CAA will be about it.

As for whether this will make Hollywood more fake, Cusa is not worried, can Hollywood be more fake?

Elon recognized Cusa's inspiration for the first time.

Of course, Daniel will not intervene in these "shady" operations. Whether it is for insiders or outsiders, Daniel must say the same.

Everything is the scheming of the cunning Cusa.

The adjustment of publicity strategy is very rapid, which reflects Fox's strong execution.

In girls' magazines, on weight loss forums, and in sports and entertainment newspapers where boys are interested, Daniel's photos and news frequently appear.