A Day In a Japanese Fishing Village

Chapter 467: The third-generation crown debuts (first update)

You must know that GM had a 41% market share last year, and Ford Motor also accounted for 35% of the market share, which means that both car companies have now lost their market share this year, a combined decline of 9 percentage points. !

   And all of these 9 percentage points were robbed by Nanye Motor Company.

   From this point alone, it can be seen that Nanye Automobile poses a huge threat to them!

   At this time, the board of directors and senior management of Ford Motor Company also had deep fear of Nanye Automobile. But they had to admire the courage of Nanye Automobile and the R&D ability of the other party.

   Anyway, both General Motors and Ford Motors now have some automotive technologies that have to follow each other's ass, so they are very passive.

"Nano next month will launch the third-generation Crown! Then our new Buick and Chevrolet this year will also be on the market. At the same time, there will be Ford. Then we will start a market share battle between the three car companies. .I don't know what will happen then."

"President, this year's new Chevrolet and Buick have been developed after a year of research and development, and have a lot of selling points. At that time, we think we will definitely not lose to the third-generation Crown!" A high-level executive seems to be very concerned about this year's new models. Have confidence.

  Because they have been preparing for two years, they are very confident about these two new models.

   "Hope, I actually want to know what new changes will be made to the third-generation crown!"

   "It just so happens that the US economy has declined this year. I don't know if the market sales will shrink this year. If it shrinks, it is estimated that it will be difficult..."

  …

   Nanye Motor Company Meidi Branch.

   South Yexiu sat in the first place with a big golden sword: "Next month our third-generation crown will be listed. How about everything that should be prepared?"

"Mr. Chairman, we have everything ready now. The one-month advertising campaign will start tomorrow! In the past two years, our crown has deeply conquered a lot of customers in the United States, and the word of mouth is also Very good. We believe that this time, we will definitely be able to compete with GM and Ford for market share capital." The general manager of the US imperial branch, Texas Road.

"Very good, now our company and Morgan Bank also have cooperation. At that time, the auto finance system will be launched together when the third generation of Crown is listed! I believe you have seen the plan, and it is up to you how to implement it. Anyway, I need the majority of customers to understand and know about this auto finance." Nanye Xiuyi said solemnly.

   "Yes, Chairman!"

  Minano Shuichi knew that this auto finance entered the US imperial market in order to compete with General Motors and Ford for market share! In fact, it is still very difficult to compete with these two established car companies for market share. After all, everyone has low, medium and high-end cars. There are many car series!

   On the other hand, Minami Shuuichi is a mid-to-low-end car with few cars. There is still huge pressure to compete with each other for market share.

  …

  Los Angeles TV advertising time: A few days ago, Nanye Motor Company launched an announcement to promote the launch of the third-generation Crown on the 15th of next month! The third-generation crown is very worth looking forward to. In the past two years, the sales of Crown I and Crown II have been rising steadily in the United States! The word of mouth is very good, it has become the spokesperson of fashion and automotive technology revolution! If the first-generation crown is eye-catching, then the second-generation crown has the strength of automobile innovation, so what surprises will the third-generation crown give us?

   It is said that the promotion advertisement of the third generation of the crown advertises that the third generation of the crown has the function of car music, that is, it can play music tapes! This is something the second-generation Crown doesn't have. In the future, you can choose to listen to your favorite songs without listening to the radio in the car...

   In addition to this selling point, the third-generation Crown car has another big selling point, that is, the power seat!

   First of all, let’s talk about the music tape car player. First of all, the cars all over the world are radios. You can only listen to the songs on the radio. But now the third-generation Crown directly launched the tape car player. That is to say, consumers can buy their favorite tapes to play their favorite songs.

  This technology is currently only owned by Nanye Automobile. After all, the tapes and home video recorders invented by Nanye Shuichi are all owned by Sony. So he first developed this car player for his car company.

  This innovation belongs to the entertainment category, and the other is an innovation that is convenient and user-friendly, that is, the electric seat!

   These days, the seats are all manual, and you can adjust the front and rear of the seat by yourself.

   But the power seat is different, not only can automatically adjust the front and rear width, but also adjust the height of the seat. For example, if you are relatively short, you can raise the height of the seat by raising it. For example, if you are relatively large, you can lower the height of the seat.

   And the electric seat is not only convenient to use, but also very intelligent and high-end atmosphere. Is there any grade?

  In addition to this, the engine of the crown has also been greatly improved in power and fuel economy after two or three years of research!

   It can be said that from the appearance of the first-generation Nanye car, to the first-generation Crown automatic air conditioning, automatic lift windows, to the second-generation Crown's disc brakes, electric adjustment of the rearview mirror, sunroof and so on.

   Since the introduction of these car innovations, other car companies have been imitating them!

   I believe that after the launch of the third-generation crown, those car companies will be shocked, because they still have to continue to follow the trend!

  Anyway, the automotive innovation technology of Nanye Motor Company has been imitated since Nanye Shuichi took over, but it has never been surpassed. The current Nanye Motor Company seems to have become a pioneer in the world automobile industry.

   At this time, the city advertising street signs in the major cities of the United States have a striking advertising slogan: Nanye Automobile - has been imitated, never surpassed, the choice of the third-generation crown car is worth having!

   This sentence is not a big talk, it is true that Crown Motors is doing better and better, and it is also widely recognized by consumers.

  As the commercials took off, other big car companies were surprised when they saw the two selling points of the third-generation Crown!

  Although these two technologies are not very major breakthroughs in their view, they have to be convinced by the convenient innovative design and practical concept.

   At this time, the executives of many car companies realized that a car is not designed to pursue power, but to pursue luxury, it needs practical and humanized design! But Crown Motors has done it from the start, and it changes every year.

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