A Day In a Japanese Fishing Village

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   "It seems that we will have to talk to the local people who control the market tomorrow. If the price to be paid is not too big, I am willing to pay." Minano Shuichi lit a cigarette and said to himself.

   These are nothing but money! It depends on how much the other party charges and whether you can accept it or not.

  Xiu Minami is very confident about his products. As long as he can enter the market, he believes that the world's first delicious canned salmon can definitely become popular.

   "As long as our products can enter the market, everything will be easy." Kino Nako said.

"Yes, this is the first step to success. However, after our products flow into the hands of wholesalers, there is another important stage. Our products are new products, without any advertisements, without any publicity. Still abroad Such products are estimated that those large shopping malls and large supermarkets will not choose our canned Nemuro salmon on the shelves. As for those small supermarkets, they may not do this. Lost money." Minano Shuichi explained.

   "Yes, then we want to advertise? Or sell one by one?" Kino Nako asked.

   "Forget about advertising, we are a small business now, how can we have money to advertise. Even if we have money to advertise, it is estimated that the advertising fee is worth more than the entire salmon canning factory." Minami Shuichi laughed at himself.

   Those who advertise are big companies. A small business like myself can't afford to advertise at all!

   Wait until your own products have a certain output, and then you will advertise various promotion methods after you slowly grow bigger.

  If you want to advertise in a big city like Los Angeles, the advertising fee is estimated to be scary.

"Let's take it step by step. Anyway, our current salmon canning factory is not very large, and we need to grow step by step." He only needs to account for 3% of the market in Los Angeles, and it is estimated that his canning factory will be busy. To hack.

   On the second day, Shuichi Minano found a local dealer after inquiring. It is said that it is a dealer, and it is estimated that it is the actual controller of the Los Angeles market!

  The other staff, of course, welcomed them when they heard that Shuichi Minano and two people were here to understand the situation.

In a reception room, a middle-aged man also ate canned salmon in Minami's hand, read some information about his processing factory, and said, "Your product tastes good. Since you want your product to flow into The market in Los Angeles is not very cumbersome. We have stipulated here that the inflow of products from other places will determine the fees you have to pay according to the size of the company.”

   "With your small processing factory, the monthly output is only a few dozen tons at most, so that's it. I'll charge you $200,000 a year." The middle-aged man said lightly.

   But Minano Shuichi's eyes widened after listening to the boss!

   "$200,000?" Minami Hideichi secretly thought to himself. Nima, I don't even have $200,000 in profit for this processing plant a year, but you said 200,000. Isn't this a clear sign of not letting my product flow into this market?

"Yes, we also consider that you are a foreign brand. If we are American, a company like yours will generally charge about 20,000 US dollars. If it is a local Los Angeles, 5,000 will be fine." The middle-aged man was extremely arrogant, He didn't take Minano Hideo seriously at all. In his eyes, hum, a small foreign processing factory also wants to join Los Angeles to grab the market, really think too much.

   "Can the price be lower? It's too high." Minami Shuuichi intends to argue with the other party.

"I'm sorry, if you can't afford it, please go out and turn right. By the way, the local wholesalers are all under our control. They don't dare to accept your goods. This is a kind reminder from international friends." He smiled coldly. Even the big fishing companies that want to enter the Los Angeles market have to bow to them. The boy in front of him is completely too lazy to bird him.

   In fact, small processing factories like Minami Shuuichi generally don’t charge such expensive ones, at most $50,000. But he has always seen the people of the island country not very pleasing to the eye, so he directly made things difficult for them.

   In a market grab battle like this, it is almost impossible for small businesses to survive.

  Products under the name of large fishing companies need to pay an 'entry fee' to enter various markets. But their family has a big business, and they sell a lot every month. People can afford this amount of money. But for a small business like Minamino Shuichi, it is simply unbearable!

   For example, a certain product of a large fishing company accounts for 10% of the national market share of the US Empire, making millions of dollars a year or something. It is affordable to give a so-called channel fee of hundreds of thousands.

   Of course, when your company is huge to a certain extent, you can jump out of the so-called market control power. As long as you have the strength, those people will be eager for your products to flow into their market.

   Anyway, these local market controllers are now exclusively exploiting small and medium-sized enterprises, and they dare not engage in that kind of large-scale enterprises. They are all vying to bid for agency rights for the products of that kind of large enterprise!

   Just like Apple mobile phones, the quality is good and the reputation is good. It is estimated that the agency rights in Asia will be defeated by various agencies every year! Big business people like this belong to those who have jumped out of the shackles of local market controllers. Those people are still eager for your production to flow in. I wish I was an agent too! At that time, it will treat you like a grandfather.

   No strength, nothing.

   In the end, Minano Shuichi left angrily.

   In fact, what he didn't know was that even if foreign products wanted to flow into this market, they would have to pay a maximum of 40,000 to 50,000 yuan, and there could not be as much as 200,000 yuan. In fact, the middle-aged man just now made things difficult for Shuichi Minami because of his unhappy status as an island country. If he knew what the other party was thinking, he didn't know whether he would cry or laugh.

   "Damn, those people just don't want our products to enter the local market." Kino Nako said angrily with her pink fist after she went out.

   "Hey~ there's nothing I can do about it. It seems that I can only take the last way." Minano Shuichi smiled bitterly.

   "What way?"

"We go directly to supermarkets, shopping malls, and retailers to sell! If they are willing to buy, we will directly deliver them to the factory! Those local market controllers should not be able to control this. They can only control wholesalers at all levels." Minami Shuuichi Analysis Road.

   "However, our products are not well-known, and they are still new products. Are they willing to purchase our products?" Kino Nako asked worriedly.

   "Then it's up to our salesmanship." Nanye Xiu spread out his hands. To be honest, the biggest problem he has encountered so far is this time. It seems that doing business really requires waiting and patience.

   In the next month, Shuichi Minano changed from a dignified boss to a salesman, no, he was a sales executive, because he also had a small sidekick, Kino Nako.

   After this month, I finally realized how hard it is to run a business!

   At the same time, he also suffered a lot this month and hit a lot of obstacles.

   A large supermarket.

The young purchasing manager frowned after eating the canned Nemuro salmon brought to him by Shuichi Minano: "Your company's canned salmon tastes good and is really delicious. But one of your canned salmon is not well-known, and the second one is not safe. Safe. Consumers will not accept it. Sorry, you can find another one."

  …

   "Are you products from an island country? You are not well-known, how dare we sell such products on the shelves? Do you know that all of the products we sell are branded? Let's go. Let's waste our time!"

  …

   A small supermarket.

   "Boss, isn't our company's canned salmon good? I believe that as long as it is on the shelf, those consumers will definitely go back and buy it after they have eaten it!" Minami said to the owner of the small supermarket.

"What you said makes sense. But many consumers only recognize the brand and trademark, and they don't know whether this new product is delicious. If you don't buy it, who knows whether your product is delicious. I said, your product's popularity Still too low, poor low. No one has heard of it!"

  “…”

"In this way, I sell the cans on your shelf, and you don't have to pay me for the goods, and you don't have to pay me a deposit. You will pay me as many cans as you sell. Anyway, it's just a try. Try it. It won't take up much space if you put a dozen cans on it, right? Do you think about it?" Nanye Xiuyi persuaded bitterly.

   "Then, let's do it~"

   "Thank you, thank you!"

  …

   After a month, Minano Shuichi was not very successful, but he did sell some. At present, there are five small supermarkets willing to give his products a place on the shelf like the above situation. The premise is that the supermarket does not give him money for the goods, and that people will pay as much as they sell. If he hadn't done this, no one would be willing to buy his canned food for sale.

   "There are only five small supermarkets. Even if one supermarket can sell 30 cans of our canned salmon a day, five stores will only sell 150 cans. How much profit can this make? It's a total loss!" Kino Nako said with a bitter face.

   "Alas!" Minami Shuuichi was also very troubled and depressed. He is in a very heartbroken mood now. If it goes on like this, it is estimated that his salmon canning factory is about to go out of business.

   He now understands that a good product does not necessarily mean that it can be sold without worrying about sales.

  Products that sell well as soon as they are sold are the kind of big companies that have this kind of treatment. Because people have a fixed market share before.

   He is now starting from scratch. This road to market development is indeed very difficult.

"Nano-kun, why don't we start from the island country market step by step? Then we will wait for our company to become strong and then enter the foreign market! When we have money and funds, I believe it will be much better to open up the market." Ji Nanako suggested.